With more than 60 million registered users, Moshi Monsters is already one of the most popular children's virtual worlds. Now it's set to go fully mobile before the end of 2012.
The company behind it, Mind Candy, has already launched a few spin-off iOS apps, both with partners such as ustwo and Penguin, and under its own steam – the recently-released Moshi Monsters: Moshlings.
However, the full Moshi Monsters experience is set to make the leap from desktop to tablet. "The tablet device is going to be the dominant form of entertainment for kids over the next few years," says Mindy Candy boss Michael Acton-Smith, Mr Moshi himself.
He talked about the company's plans in a speech at the Children's Media Conference in Sheffield: "We're hopefully going to launch Pocket Moshi or Moshi-on-the-Move or whatever it's called in the next few months... We're going to make it free, and hopefully have millions of kids playing it."
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